The Most Important Social Media Trends to Know for 2020

It is common that social media trends change from year to year. It can be seen from the growth of social media in the last some years.
The main theme for brands heading into 2020: rethinking what “success” looks like for social media marketing in general.
Companies today are tasked with getting a balance between understanding their social data while also finding new ways to engage with customers. 
And it is a better time to refocus and reflect on how your company approaches social media moving forward.

Social media trends to watch in 2020
Below is our breakdown of the 2020 social media trends you should look forward to.
  1. Brands Reevaluating The Metrics That Matter Most
Marketers are now looking at a number of metrics to determine what is working and what is not on social media. However, the expected removal of Instagram likes may force a shift away from “Likes” as the measuring stick for content performance. The takeaway is that brands are now less focused on chasing a viral moment; instead, they are trying to understand what is driving conversations with the customers. 
  1. The Growth of Private Communities and Tight-Knit Tribes
Today, marketers are increasingly focused on building valuable connections with their target audience versus any other one. 
In reality, brands want to reach as many customers as possible. 
The emergence of marketing tribes has made the brands to speak to the individuals rather than wide-ranging demographics.  
  1. More Advanced, Dynamic And Direct Social Ads
Brands are still making huge investments in social ads for a good reason.
It is because consumers are getting increasingly comfortable with the concept of social shopping in general. 
Till the recent introduction of Instagram buying also highlights the growth of direct social selling. 
The point is that companies should not be shy about selling through ads in 2020. 
  1. Brands are Putting Influencers Under a Microscope
The popularity of influencer marketing for the advertisement of your products cannot be ignored. 
Although influencers are not going anywhere in 2020, brands rightfully are looking at influencer relationships with a sense of scrutiny. 
  1. Stories Aren’t Slowing Down
Probably you know how important stories have become over the past some years. This year, the trend seems to be no different. 
The dominance of Instagram stories says a lot. However, also note that Facebook stories are also important in terms of engagement, with approximately 500 million daily users. 
The stories are expected to continue booming in 2020.

Location: United States

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