Instagram Marketing Guide for 2020


Instagram is a famous social media àpp that was launched in 2010, and now it has become one of the top social media platforms; coming in the third position behind Facebook and YouTube.


Instagram has one billion-plus accounts worldwide that are active every single month. Five hundred million-plus users post Instagram Stories every day. Ninety per cent of the account follows a business account on Instagram.

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Read the following ways that can take your brand’s presence on social media to the next level.

Be Authentic while Creating your Content


Instagram’s primary source of content is images and videos. With these posts, you can build your brand presence. The most important part of this is to maintain authenticity. So be authentic while creating your content that enables your customers to visit your page and understand what your brand is about. Give your customers a cause to be loyal to your brand.

Stay Relevant while Creating your Content


Make sure that your content is relevant to your brand. While it’s fine to post unique images and videos that are relevant to your brand products and make it easy and understandable for your viewers, what your brand is about. It helps your viewers to identify your brand and engage more audiences with your brand.

Be Compelling


Creativity with your posts is essential; give your visitors a reason to buy from you. Create engaging, informative and clear posts about your brand. Giving your customers a kind response is also an excellent way to keep their attention.

IGTV


IGTV allows posting videos that can be up to an hour-long. IGTV provides businesses with the perfect option to post promotional videos and other content. IGTV makes it easier for both producers and consumers, as it allows for a variety of content in one place.

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Instagram Stories


Instagram Stories remain visible for only 24 hours unless you want to add them to your highlights. Instagram Story is a good way for brands to post content that they need to be up for a short time, such as polls, Q&A and countdowns.

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